The Steve Rockwell Sandwich

The original image of the Steve Rockwell Sandwich as styled by Byron Ayanoglou and photographed in 1989 by Skip Dean with its subsequent exhibition at the Arnold Gottlieb Gallery in Toronto

We eat with our eyes as much as our stomachs. Food and visual art share a profound history throughout the ages. Ten years before launching dArt International magazine, publisher Steve Rockwell served an actual sandwich as art at the Arnold Gottlieb Gallery in Toronto. Then as now, he exhibited collage works along with his food creation. James Chatto, then food critic with Toronto Life Magazine liked the collage works, but also deemed the edible offering a “first-rate sandwich” in his review in the gourmet section of Toronto Life. Rockwell created a subject for his collages that might be consumed by both eye and stomach. Here at De Luca Fine Art, by making an art magazine the subject, he links reading and eating, delivering a reader’s and eater’s digest, if you will.

Last year the Steve Rockwell Sandwich celebrated its twenty-first birthday in an exhibition at the Fran Hill Gallery. Restaurant owner, Saeed Mohamed of BQM, the Burger Shoppe, came by to view and to sample. The reviews were positive, and he was inspired to begin work on a new menu selection for his restaurants. De Luca Fine Art, Steve Rockwell, and BQM, are now pleased to present “The dArt Burger!”

Leave a Reply

Your email address will not be published. Required fields are marked *